The Purpose of Wrapping
Wrapping is essential when you give a gift.
Depending on it, the impression that you give could change drastically.
Isn’t that why many people care so much about it?
Speaking about the purpose of wrapping,
the concept of "giving a better impression" is the strongest, but is not just about that.
In Japan, the tradition of sending gifts comes from ancient time, when the original purpose of wrapping was just protecting the gifts from scratches and dirt.
Japanese wrapping technique (art) is considered one of the most beautiful in the world, but what today is a stylish and gorgeous wrapping technique has its origin in a particular Japanese thoughtfulness that comes from ancient times.